How Much Does a UX Audit Cost? Scope, Pricing & What You Get

The useful question is not simply “What does a UX audit cost?” It is “What evidence and decisions will this scope give us?” Compare the journeys covered, who does the work, how findings are supported, and what your team receives.

What a UX audit costs at UX Signal Studio

• Free UX Scan: $0. An AI-generated first look at your website, built on the UX Signal Studio framework, delivered within 48 hours. It is not a moderated study or a full product audit.
• Website UX Audit: quoted per page. A defined review of selected website pages, messaging, navigation, conversion paths, and usability concerns.
• Product UX Audit: quoted per page. A focused review of agreed screens, user roles, and workflows, with annotated findings and priorities.
• UX Friction Scan: $5,000 fixed. Our defined critical-journey audit, delivered in five business days, with a prioritized roadmap and strategy readout. Confirm the agreed scope before starting.
• UX Testing Sprint: individually quoted. Real-user sessions with an agreed participant profile and test plan. Recruitment and platform costs are established during scoping.

These are our published offers, not a claim about market-wide averages. The free scan and paid Friction Scan are different services.

What makes one quote larger than another?

Scope: five marketing pages differ from five complex product screens with multiple roles, permissions, and error states. Count important states and journeys as well as pages.

Evidence: expert inspection, analytics review, customer interviews, and usability testing answer different questions. Confirm which methods are included rather than assuming every audit includes research.

Output and follow-through: ask whether you receive annotated examples, prioritization, a readout, clarification time, and implementation support. Recommendations and redesigned screens are different deliverables.

A worked scoping example

Imagine a SaaS team asking for an onboarding audit. A useful brief names the signup flow, verification email, first dashboard, empty state, and first task. It also identifies mobile use and one account role. Adding administrator invitations, billing, and permissions expands the scope. Resolve that difference before comparing quotes.

Five questions to ask before paying

1. Which pages, journeys, roles, and states are included?
2. Who performs the review and what evidence will they use?
3. Can we see a clearly labeled sample of the deliverable?
4. How are recommendations prioritized, and how are uncertainties recorded?
5. What happens after the readout, and what costs extra?

When to start free, pay for an audit, or go straight to design

Use the free scan for an initial view of website issues. Choose a paid audit when the scope matters, causes are uncertain, or your team needs a shared plan. If the problem is already well evidenced, implementation or targeted testing may be more useful than another diagnosis. See audit versus redesign for a decision guide.