ChatGPT names you for the jobs your site lists

If you run a local service business, people are asking ChatGPT who to hire for one specific job. It is far more likely to name you for a job your website spells out. This piece shows how to check your own site for that gap in about ten minutes, and where to send it if you want us to look.

Think about how people ask. They type something like "who can replace a water heater in Walnut Creek this week." The tool looks for a business that clearly does water heaters, clearly works in Walnut Creek, and can be reached quickly. If your site says "full-service plumbing" and lists nothing else, it has no reason to pick you for that question, even if water heaters are half your work.

The same thing happens in every trade. A dentist who does implants but only has a page called "Services." A bookkeeper who handles payroll for restaurants but never says restaurants. A cleaner who does move-out cleans but only mentions "residential cleaning."

Here is the check:

1. Write down the five jobs you most want to be hired for, in the words a customer would use.
2. Write down the towns you actually drive to.
3. Open your site and look for each job and each town, written out in plain text on a page someone can land on. A photo caption or a dropdown item does not count.
4. Anything missing from your site is a question ChatGPT is more likely to answer with someone else's name.

The fix is usually plain writing. Give each of those jobs its own short page or section that says what you do, where, and how to book it. Put the towns in words. Keep the phone number on every page.

If you would rather we look, send us your website. The free report arrives within 48 hours with up to three priority fixes. If you also want to see what ChatGPT says when people ask for your jobs in your towns, and who it names instead, a scoped audit covers that next.