PRODUCT DEMAND VALIDATION WORKSHEET
UX Signal Studio
https://www.uxsignalstudio.com/writing/validate-product-demand-before-building

1. YOUR IDEA
We help [specific customer] achieve [desired outcome] when [specific problem happens].
My answer:

2. CUSTOMER CONVERSATIONS
For each conversation, record:
Customer / role:
Most recent experience of the problem:
Current workaround:
Time, money, or opportunity cost:
Who makes the purchasing decision:
Next step they committed to:

3. ALTERNATIVES
Compare three alternatives, including doing nothing.
Alternative | Why it works today | What is missing | Switching effort

4. YOUR OFFER
Who it is for:
Outcome:
How it works:
Proposed price:
Current availability (concept, prototype, pilot, working product):
One call to action:

5. YOUR DEMAND TEST
Audience:
Problem hypothesis:
Offer:
Primary channel:
Action to measure:
What makes a response qualified:
Maximum ad spend:
Separate setup / website / management costs:
Review date:
Evidence that would make us continue:
Evidence that would make us revise:
Evidence that would make us stop:

6. RESULTS
Ad spend:
Landing page visitors:
Inquiries:
Qualified inquiries:
Attended conversations:
Pilot participants:
Paying customers:
Cost per inquiry = ad spend / inquiries
Cost per qualified inquiry = ad spend / qualified inquiries
Do not divide by zero. No customers means no observed customer acquisition cost.
Keep ad-only measures separate from total acquisition costs.

7. FOLLOW-UP
Why did they respond?
What did they expect?
What stops them from trying or buying?
Who else must approve?
What next step did they actually take?

8. FIRST USEFUL PRODUCT
One customer outcome:
Minimum workflow to deliver it:
What can be manual:
What must work reliably:
How we will measure value:
What remains uncertain:

BEFORE A FULL BUILD
[ ] I can identify the first customer group.
[ ] I have heard recent, specific examples of the problem.
[ ] I understand their current alternatives.
[ ] I can explain why someone would switch.
[ ] I have tested a clear offer with relevant people.
[ ] I have evidence stronger than compliments or clicks.
[ ] I understand who uses the product and who pays.
[ ] I have tested pricing or had concrete purchasing conversations.
[ ] I know what the first useful version must accomplish.
[ ] I have a realistic plan for reaching early customers.
[ ] I know which assumptions remain untested.

NEXT DECISION
Continue, revise, or stop:
Evidence behind this decision:
Next experiment:

Need help choosing your next test?
https://calendly.com/ashwarya19/strategy-session?utm_source=worksheet&utm_campaign=validate-product-demand